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Is Automation A Quality Option For Online Marketing?

Marketing departments at medium to large firms often have to embark upon tedious and repetitive actions that require little thought or enterprise about them. This scenario leads to a major question for online marketers about the need to automate some of those processes.


What must be noted is the reputation of automation. It denotes a degree of laziness, of being out of touch and simply going through the motions when a manual approach is warranted. In 9 cases out of 10 that can surely be the answer, but what about that 10th occasion when automation could really get the job done in a more efficient manner?


Here we will discuss the topic of automation and its relevance to the field of online marketing.

Focus On The Art and Less The Science


Online marketing is comprised of elements that are scientific and artistic. That need to balance metrics as well as showcasing creativity is the great balancing act that is occurring behind the scenes. Automation is a process that is run by the numbers and for the numbers where calculations and implementations are run by the design of the software. This frees the shackles for marketers to focus their endeavours on the creative output, eliminating the stress of the scientific formula.

Helps To Speed The Process


Is there any other way to say it? A human does not possess the capacity that a well-designed software application tool has and this sees campaigns churned out at a higher rate through automation. Deadlines are part and parcel of the business world and while there will be a lower return on investment (ROI) in the short-term to spend on the application, the long-term benefit of employing a tool over actual employees is significant. Time is always of the essence and automation is a response to this daily challenge.

Ideal For Email


Despite the increase in popularity for social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn and Google+, email marketing is still the most engaging marketing outlet when it comes to communicating with businesses and fellow professionals. Access to email is paramount for work purposes and utilising email marketing automation software is a way and means of broadcasting to more people. So long as the email list has been curated, individual campaigns can be spun around for a faster time and that will only improve the bottom line of a company.

Steps to increase your content writing game

Begin with keyword research

The crux of any effective SEO content writing is that not only is it genuine, but that it is optimized with great keywords. Why? Well keywords are one of the best ways for search engines like Google to be able to notice your website and its content. More specifically, the best tailored and researched your keywords are, the better consumers will be able to reach your website and be converted into purchasing your product.

Take key note of all the analytical and statistical information available from your data and compare them with your competitors as well to understand what kind of demographic you really have and the best way to approach them.

Effectively implement your keywords

So now you’ve done you research. Now don’t let your hard-earned work go to waste over nothing. It is a common mistake for SEO agencies was to exercise a tremendous amount of effort into their keyword research, but to just then dump keywords into their content. Doing so will find your work muss less attractive and in some cases, disapproved by Google.

When considering an SEO article, keywords should only be used cautiously and with careful thought, dependent on factors such as the type and length of the article.

In general, the keyword should be included in the title, an at least in the first 300 words. From then on, keywords should be used in a careful manner, and even after that, variations of the keywords may be used instead. Keywords should always feel and be written in a natural way in the content on the article. If it is hard to read or a keyword has been forced into a sentence, it will not work.

Use long-form content writing

In the past it may have been best to pump out as many articles as possible, irrespective of the word count. However, as of now, search engines such as Google have shown an extremely strong inclination towards using long-form content writing. It has been statistically shown that articles which are on average over 2,000 words or more will be much more attractive and receptive towards consumers.

When an article is in depth, it is likely to be carefully constructed with interest and though, with a high chance of containing very relevant information to the people searching for their issue in a search engine. It’s now a given rule that the longer you’re able to write your content, the much more likely that you’ll have a significantly lower bounce rate.

Make sure to constantly update and edit your content

These days to stay relevant, it is also not enough to just publish and finish your content. Search engines like Google require SEO agencies to constantly refresh their content with new ideas, to keep up with modern trends and consumers. If done so, search engines will reward you with constant high-end traffic and a place among the high rankings.

Make sure that your work is edited before-hand. Ensure that a second eye is able to read through you work and check for phrasing and grammatical errors. Articles are supposed to be simple and to the point. This will make your content writing appear professional and be of ease to read for consumers.

The last step would be to ensure that all of your pages with web content writing is available for blogs and linking back to your website. Your content should have be immediately ready for social media to increase its relevance and popularity in the search engine.


Top Mobile Compatibility Tips For Your Online Marketing Campaigns

When online marketers think about the their endeavours to score well with SEO and PPC tactics, they are usually considering the big picture. By that we mean desktops and tablets, commonly overlooking the need to cater to the growing mobile market.


Here is where users are more active, more engaged and more in need of websites and content that is compatible to their handheld device. This applies across the board for all plans including Samsung, iPhone and Blackberry smartphones.


How then are these brands going to tackle the challenge of being compatible? What does that look like from a practical standpoint? Here we will outline some vital techniques that ensures your domain is equally user-friendly to mobile.

Watch For Font Size


Whether it is the heading of a tab or a “buy now” button located somewhere on the page, the user should be able to navigate their way around a mobile webpage without having to scroll up, down or sideways too strenuously or even at all. Through your customised hosting platform, you should be able to utilise heading tags such as H1 and H2 that will adjust depending on the setting. Font size is a major letdown for sites that do not satisfy the compatibility criteria and they will see a higher bounce rate than their competitors.

Always Stick To High-Resolution


Images might also fluctuate in size and while this is a concern, the most important element at play in this field is the resolution quality. Low resolution pictures that are expanded to fit a screen will be presented poorly, something that reflects on the domain as a whole. High-resolution images are more adaptable to adjusting screen sizes and makes for a superior user experience regardless of the loading speed.

Go For Local


Much of the web traffic that derives from mobiles happen to be for local searches. Whilst there should not be a difference between a mobile and a desktop site, more tags and keywords that are inclusive of your geography and postcode will help for SEO purposes and make for a more mobile compatible platform.

Utilise Designs That Are Responsive


The most efficient technique out of your options is to have a responsive design. This will ensure the navigation bars and content is customised to the size of the device where the layout remains consistent from the desktop to the laptop, tablet and the smartphone.

Getting The Most Out of PPC For Online Marketing

Online marketing professionals will have an array of options at their disposal. One of these will derive with the pay-per click (PPC) advertisement options that are promoted by Google Adwords, offering brands a chance to score visibility if they pay the right price.


Some will opt for generic commercials that simply regurgitate the same marketing spin they’ve been told to stick to. Yet these PPC spots have their own pathways to success and to get the most out of your investment, you should follow a couple of essential rules.

Tap Into Trends


One of the greatest assets about PPC advertising is the instantaneous nature of it. Within a 24-hour cycle a PPC spot can be born and killed off and this gives the owner great flexibility. So what should be respected here is the fluctuating nature of the news cycle and factors that are suddenly trending within a niche. Take note of the keywords that are suddenly garnering buzz and issues that you can utilise at your disposal. Traffic will tend to flow in patterns and by tapping into a hot topic that is creating a lot of debate and interest, why not throw your hat into that ring and generate some impressions?

Be Cheap With PPC


This is something of a strange admission, but it is ok to be cheap with PPC. Do not feel obliged to spend important dollars in this field because your long-term success will live or die by your SEO strategy that builds the brand for the long-term. Should your keyword competition be fraught with high prices, look for the cheaper alternative and push those spots on Google and Facebook. This will keep the balance sheet in check and ensure that your investment is being spent wisely. PPC is about the sugar hit of instant visibility, not scoring loyal customers for decades.

Crowd The Keyword Market


The theory of “less is more” does not apply to the world of PPC. This is an environment whereby visibility is king with space coming at a premium, regardless of what niche you are discussing. Here is where your internal keyword strategy will produce a number of terms and phrases that you will build around. To get the maximum out of these keywords, develop individual PPC ads that are garnered around a variety of keywords. Why settle for one when you can have multiple in activity all at once?

How to get the most out of an SEO company in Sydney


SEO or search engine optimisation is an aspect of digital marketing that has slowly but surely become more and more necessary for the contemporary business. As the online space gets more crowed and more competitive, a local business may need to solicit the services of a leading SEO company in Sydney to assist them.

Optimisation for search engines requires study and skills that don’t just come overnight, but through being engrossed in the industry and seeing how things work through trial and error. This is why so many businesses fail to perform optimisation work themselves and instead outsource the area to an SEO company in Sydney.

But just finding an SEO company in Sydney isn’t enough to make sure they do everything you want. There are several tips and tricks for working with these practitioners so that you can get the most value for your money.

Let’s take a look at the best ways to get the most out of an SEO company in Sydney.

Use your best market research

While this may differ depending on which SEO company in Sydney you hire, you’ll likely need to bring a lot of your own information to the initial consultation. This involves your market research, your understanding of the target audience, your existing marketing strategy and other elements that will be relevant to the campaign.

An SEO company in Sydney will primarily take marketing and advertising content that you have already developed and figure out how to use it to meet your goals. They are not there to serve as a traditional advertising agency that works to research, plan and design marketing campaigns for you.

They are there, however, to push your brand’s organic internet visibility by helping your business to rank highly for certain keyword phrases. These keywords are how internet customers browse the online marketplace and are your ticket to increased turnovers.

By bringing your best market research to the table, an SEO company in Sydney is able to take that information and develop a campaign strategy that will use optimisation tactics to reach this market. Some information will be more useful than others and it will also depend on the product or service you are selling.

Go all in, or not at all

Search engine optimisation is one of those disciplines that are only truly effective if you fully commit to it. There are plenty of small investments or trial periods that people use with optimisation that fail to give them the results they want.

This is because, like any SEO company in Sydney will tell you, optimisation work takes time to be fully evident. This is because, at its core, the strategy revolves around building a sincere online presence for your business so that search engines rank it highly.

Honesty and trust take time to build as there is no genuine way to buy it, or at least not in a way that will fool your customers. This is why it’s essential to fully understand what an SEO company in Sydney is going to do for your business and fully getting behind it.

If there’s an obvious disconnect between your optimisation work and the rest of your marketing strategy, they won’t be working harmoniously.  This lack of harmony can lead to results and analytics that don’t give a full picture of the effectiveness of your strategy because different elements are being obscured by others.

For example, if you put a lot of capital into targeting keywords but don’t optimise your site proper, people will only be more exposed to a bad website. The increased number of clicks you get from one type of optimisation work can be made redundant by failing to follow up with another elements of optimisation work.

Therefore, hiring an SEO company in Sydney should be done only when you are confident about what optimisation work is and why your business needs it.