To be honest, header tags aren’t as critical to ensure a high ranking on Google as they used to be. They do however, still hold an important place in your overall digital marketing strategy and they can also indirectly impact your rankings.
Therefore, it is still important that you take the time to understand how to create the best header tags with SEO best practice in mind. Creating proper header tags makes your content much more easier to read as the layout and structure is understand.
According to SEO Shark the known Sydney digital marketing agency, it also makes it easier for Google crawl bots to understand the structure of your content. And we all know that a happy Google can mean great things for our ranking, so we want to ensure we are doing all we can to make Google happier.
Let’s take a look below at some of the ways you are able to optimise your header tags following best SEO practice:
1. Header Tags Provide Structure
As touched on in the introduction, header tags help to provide structure to your web page. The H1 tag is the over arching heading of your page and should give visitors an idea of what the page is about. You can then use H2, H3 and onwards to further break down your content into bite sized pieces for your audience.
However, it is not recommended that you go lower than a H4 tag, as too many sub sections within sub sections in your content can confuse users. If you are struggling to breakdown the headers, then try to think of them as a table of contents in a textbook.
2. Include Keywords in Header Tags
Google sees header tags as more important than the content as it acts as a guide in what is to follow. Therefore it is vital that you include keywords in your header tags. Before you even start writing you should have an idea of the keywords you are looking to target in this piece of content.
Be sure to try to use the main keyword in the H1 tag, as this is the most important header. As you move from H2 downwards the hierarchy follows down as well. This doesn’t mean, however, that you pack as many keywords as possible into header tags. They need to be used in a natural way that still reads well.
Keyword stuffing is certainly not the way to go and it is more important that the users on your website have a great user experience. This is rather than struggling to understand what you are talking about because you have stuffed your content to the brim with the unnecessary use of keywords.
3. Get Header Tag Feature Snippet Ready
You have probably seen a featured snippet before. It is a listing that is above all the organic ones (but below the ads) and it isn’t technically an organic listing. Google pulls content that they think the user wants and provides it to them in the search engine results page.
If the user wants to read more they can click on the listing. These featured snippets are great because it ensures there are more eyeballs on your listing and they work especially well for tables.
On top of this, if a user is searching for something on their smartphone, the featured snippet tends to take up the entire screen above the fold, making it increasingly likely that the user will click on your site.
4. Use One H1 Tag
Many people believe that Google only likes one H1 tag, however this is not the case. In fact, they say you can use as many as you want, but that doesn’t mean that you should. Just because you can eat 12 doughnuts, doesn’t mean that you should.
It is still best SEO practice to just use one H1 tag. This is because users understand what a H1 tag looks like, it is big and they understand it to be the title of the page. Using multiple H1s can sometimes confuse the reader and they may not understand which content belongs where.
5. Headers Break Up Text
In order to make your content more readable, user headers! Remember that users don’t need to read your content, so if it is too difficult for them, they won’t. They will go somewhere else when they can actually read content without any issues.
Think about it, nothing is more deterring than going onto a web page and only seeing a massive piece of content, with nothing to break it up. Headers ensure that you are giving users bite sized pieces of information and they understand when you are moving on to a different point.
Take this article for example, the H1 tag is the title, there are then five H2 tags which all provide different points as to how you can create better header tags. There is no confusion and no big chucks of information.