When online marketers think about the their endeavours to score well with SEO and PPC tactics, they are usually considering the big picture. By that we mean desktops and tablets, commonly overlooking the need to cater to the growing mobile market.
Here is where users are more active, more engaged and more in need of websites and content that is compatible to their handheld device. This applies across the board for all plans including Samsung, iPhone and Blackberry smartphones.
How then are these brands going to tackle the challenge of being compatible? What does that look like from a practical standpoint? Here we will outline some vital techniques that ensures your domain is equally user-friendly to mobile.
Watch For Font Size
Whether it is the heading of a tab or a “buy now” button located somewhere on the page, the user should be able to navigate their way around a mobile webpage without having to scroll up, down or sideways too strenuously or even at all. Through your customised hosting platform, you should be able to utilise heading tags such as H1 and H2 that will adjust depending on the setting. Font size is a major letdown for sites that do not satisfy the compatibility criteria and they will see a higher bounce rate than their competitors.
Always Stick To High-Resolution
Images might also fluctuate in size and while this is a concern, the most important element at play in this field is the resolution quality. Low resolution pictures that are expanded to fit a screen will be presented poorly, something that reflects on the domain as a whole. High-resolution images are more adaptable to adjusting screen sizes and makes for a superior user experience regardless of the loading speed.
Go For Local
Much of the web traffic that derives from mobiles happen to be for local searches. Whilst there should not be a difference between a mobile and a desktop site, more tags and keywords that are inclusive of your geography and postcode will help for SEO purposes and make for a more mobile compatible platform.
Utilise Designs That Are Responsive
The most efficient technique out of your options is to have a responsive design. This will ensure the navigation bars and content is customised to the size of the device where the layout remains consistent from the desktop to the laptop, tablet and the smartphone.